How To Forecast Business Trends: A Special Report to Executives
Heinz E. Luedicke (Editor)
Book Description: The Journal of Commerce, New York, 1954. Hardcover. 1st Edition. 8vo - over 7¾ - 9¾" tall. Hardcover, Black cloth boards with gilt title to cover, First Edition 1954. Inscribed by Author "To Hank Ridden Sincerely, Heinz Luedicke April 1954."
Book Condition: Very Good, covers rubbed, back cover has some scratches (see photos), corners gently bumped, light shelfwear, cloth has small ripple (1/2") on spine, endpapers and pages free of marks, binding tight, spine straight. No Dust Jacket.
Contents: Forward, PART ONE: Forecasting Methods, Introduction, Chapter 1: How to evaluate Business Forecasts, Chapter II: How to Determine Business Trends, 1.) Effectiveness of Opinion Surveys, 2.) Measuring the Magnatude of Economic Changes, 3.) The Use of Ratios and Intentions, a.) Inventory Yardsticks, b.) Intentions to Spend, c.) Intentions to Expand, Chapter III: Development of Contemporary Economic Thought, PART II: Business Indicators and What they Can Tell, Introduction, Chapter I: Survey of Indicators, 1.) Short Range Favorites, 2.) Long-Range Favorites, Chapter II: General Business Indicators, 1.) The Gross National Product, 2.) Federal Reserve Board Production Index, 3.) New Orders, 4.) Inventories, 5.) Weekly and Hourly Earnings, 6.) Retail Sales, Chapter III: Price Indicators, 1.) Hazards of Price Predictions, 2.) Prices and Production, 3.) Price Lags, 4.) Interpreting Futures Markets, Chapter IV: Financial Indicators, 1.) Federal Reserve Policy, a) Interest Rates, b) Money Supply Changes, 2.) Bank Debits and G.N.P., b) Deposit Turnover, 3.) Commercial Loans, a) Consumer Credit, b) Debts and Prosperity, 4.) Savings and Dissavings, a) Level of Savings, b) Consumer Assets, c) Liquid Savings, 5.) The Stock Market as Business Barometer. -- Includes numerous charts and tables. 120 Pages. Extremely Scarce title on forecasting business trends.
Status: SOLD to Private Collector in US.
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